7 ways to ensure employees become brand ambassadors

7 ways to ensure employees become brand ambassadors

7 ways to ensure employees become brand ambassadors When it comes to building and maintaining your brand, you want your employees to become brand ambassadors. All of your employees, (and not just those whose job involves marketing),can be your biggest...
3 key words required to achieve packaging success on shelf

3 key words required to achieve packaging success on shelf

There are 3 key words every brand marketer must stamp indelibly into their brains if they want to achieve packaging success on shelf The 3 key words brand marketers must brand indelibly into their brains are: Relevance Credibility Value. Achieving packaging success on...
Country of origin packaging design

Country of origin packaging design

“Country of Origin” – Do you know where your food comes from? Now more than ever Australian consumers are taking a real interest in knowing where their food is coming from. Today’s savvy and informed consumers are more aware of food products beyond their...