Packaging Design: The e-commerce difference

Packaging Design: The e-commerce difference

The e-commerce difference Guest Post: SARAH KNEEBONE – Research and Marketing Executive PLAY Market Research E-commerce has shifted the way that people shop and overhauled the customer journeys we once knew so well. Packaging is just one touch point in this...
Favourite Design Award  – November 15, 2017  Jam&Co

Favourite Design Award – November 15, 2017 Jam&Co

Jam&Co wins favourite design of the day award – 15 November 2017 Since 2013 the French agency Arôme co-produces and propels the platform Favorite Design Award whose objective is to promote the design by putting forward every day a new creation with a large...
You too can make ‘dry’ the new fresh

You too can make ‘dry’ the new fresh

How can you make dry the new fresh? The rise and rise of “Fresh” “We’ve actually seen a 55% increase in the number of food and drink launches in Australia with an ‘On the Go’ claim between 2012 and 2016“. Justin Nell (Mintel) on Australian food trends for 2017. Fresh...
2 words making the difference to packaging design performance

2 words making the difference to packaging design performance

There are 2 words that make all the difference to how your packaging design performs on-shelf and we get them mixed up all the time. One of these words delivers stellar results on shelf and the other produces somewhat meh results. The 2 words that make the difference...
12 consumer assumptions Brand Marketers must make 

12 consumer assumptions Brand Marketers must make 

About 2 weeks ago, renown sales training expert Jill Konrath posted “17 sales assumptions and why making them helps you win more deals. Faster. With less competition.” This blog has adapted her list to suit Brand marketers. It reduces Konrath’s list...