Using packaging design to talk your consumer, not at them

Using packaging design to talk your consumer, not at them

Are you talking at rather than talking to your customers? Over the last decade, marketing has been a decidedly one-way affair. There’s been a mad scramble to grab at the consumer’s’ attention. Brand marketers have over used this means of communication....
Packaging design creating “authenticity”- Wholefood.me

Packaging design creating “authenticity”- Wholefood.me

Jam & Co recently completed a project with a subscription-based wholefoods snack box company. The Wholefood.Me snack box is centered around the beauty of eating wholefoods, with a focus on providing busy individuals with “convenient, healthy, nourishing, and...
[SlideShare] The high cost of skimpy packaging design

[SlideShare] The high cost of skimpy packaging design

Like most things in life, there is no such thing as a free lunch. Nor can you skimp on your packaging design costs without it costing you where it counts most …At the shelf! There is a high cost of skimpy packaging design. Skimpy packaging design   In today’s...