Santa Claus Teaches Branding and Packaging Design Lessons

Santa Claus Teaches Branding and Packaging Design Lessons

Santa Claus teaches 12 branding and packaging lessons.  YES! Santa “gets” marketing!  Whilst there are probably many more marketing lessons we can learn from Santa, here are just a quick 12 branding and packaging design lessons we have adapted for Jam&Co. All I...
7 tips for creating error-free packaging

7 tips for creating error-free packaging

This is a guest post on creating error-free packaging from our friend Marvin Magusara from GlobalVision (Automatic inspection and proof-reading software increasing both speed and reliability of quality control ). Producing error-free packaging is not easy Producing...
The undetected grocery disruption technology in 2018

The undetected grocery disruption technology in 2018

The biggest disruptive technology for grocery in 2018   The grocery sector set for massive disruption technology in 2018. There is an unseen (by most), technology disruptor that is set to impact how consumers grocery shop in a big way in 2018 and beyond. Sometimes a...
Packaging as a marketing tool – why this is so important?

Packaging as a marketing tool – why this is so important?

From my point of view, packaging is arguably the most important tool in the marketers shed. You heard right, you should be thinking of packaging as a marketing tool. Especially in an FMCG environment where consumers are becoming less and less brand loyal. To somewhat...