“Developing a Paddock to Plate Feel”

Scotts Pure Organic


Brand Strategy
Brand Rejuvenation
Packaging Design


Scotts® Pure Organic™ Premium Potting and Planting Mix – has been formulated from a blend of natural and organic ingredients and has been certified by Australian Certified Organic.

The potting mix is ideal for the gardener who wants a high performance plant food that delivers outstanding growing results whilst taking care of the environment.

The Scotts Pure Organic design, is natural and engaging, creating a “cook book” approach by utilizing the images of bowls to infer the paddock to plate concept. The brand “Pure Organic” was developed with a “stencil” type effect, which creates a strong feeling of naturalness.

Pure Organic Premium Plant Food can be found exclusively in Bunnings.

 

 

Jam&Co develops a paddock to plate look and feel for the Scotts Pure Organic Premium Potting and Planting Mix.

The Scotts Pure Organic design, is natural and engaging, creating a “cook book” approach by utilizing the images of bowls to infer the paddock to plate concept. The brand “Pure Organic” was developed with a “stencil” type effect, which creates a strong feeling of naturalness.

Pure Organic Premium Plant Food can be found exclusively in Bunnings.