Scotts Pure Organic
BRAND IDENTITY
BRAND STRATEGY
PACKAGING DESIGN
RANGE EXTENSION
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Scotts Pure Organic

Scotts® Pure Organic™ Premium Potting and Planting Mix – has been formulated from a blend of natural and organic ingredients and has been certified by Australian Certified Organic. The potting mix is ideal for the gardener who wants a high performance plant food that delivers outstanding growing results whilst taking care of the environment.

 

The design, is natural and engaging, creating a “cook book” approach by utilizing the images of bowls to infer the paddock to plate concept. The brand “Pure Organic” was developed with a “stencil” type effect, which creates a strong feeling of naturalness. Pure Organic Premium Plant Food can be found exclusively in Bunnings.
Developing a paddock to plate feel
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