Scotts Australia looked to Jam&Co to help them launch an innovative new product, Lawn Builder Patch Magic, into the Australian market. This revolutionary new product is guaranteed to grow grass anywhere and is quite literally a magic solution for a patchy lawn.
Positioned at the premium end of the market, we developed a pack that featured beautiful product imagery and simplified claims, keeping the packaging clean and engaging. The use of a gold colour palette reinforces the quality of the product and allows the packaging to stand out on shelf.
Once the packaging was established the new brand was rolled out the brand onto marketing collateral including brochures, tear pads and retail activation items such as pull-up banners and demonstration stands.