Jam&Co developed a new brand for Love Beauty Food. The new brand needed to be adaptable across a multitude of products which changed regularly every month depending what’s on trend. The brand is to be used across a WIGIG (when it’s gone it’s gone – so if you love it, grab it!) model, which is sold in retail stores across Europe. The challenge with the WIGIG model when developing a brand is that there is no visibility around what new products will be required each month. Therefore, we needed to develop a brand that was own-able yet still adaptable.
The products are focused on a new but growing category “edible beauty.” This being nutrient dense all natural food based powders/elixirs, teas, sprays etc. These include known and emerging ingredients to promote having healthy glowing skin, hair, nails and good holistic wellness in general. The Brand mark is a kit of parts. This allows allows for the needed flexibility across different pack formats whilst retaining the essence of Vibrant, Accessible, Fun, Youthful and Natural but still elegant. Jam&Co created a suite of fonts & colours which will allow for a large range of diverse products & looks whilst still clearly belonging to the same family.