“When It’s Gone It’s Gone…Rapid Fire Design”

Love Beauty Foods


Brand Strategy
Brand Creation
Packaging Design


Love Beauty Foods came to Jam&Co to develop branding and packaging for a range of products focused on a new but growing category “edible beauty”. They were to be sold into retail stores across Europe using a WIGIG (when it’s gone it’s gone, think ALDI). Each month the retailers would inform Love Beauty what products were on trend and what design style the packaging should take.

Based on this notion Jam was tasked to develop a brand that was adaptable but own-able. The greatest challenge we faced when designing was the lack of visibility over what products and indeed what design style would be used month to month


The Keys To Success

Adaptability and ownability were key to success as the products change monthly pending what’s on trend.

The Brand Mark we subsequently developed as a kit of parts. This allows for the needed flexibility across different pack formats whilst still retaining the essence of vibrancy, accessiblity, fun, youthful and natural…but still elegant.

Jam&Co created a suite of fonts & colours which will allow for a large range of diverse products & looks whilst still clearly belonging to the same family.

The Keys To Success

Adaptability and ownability were key to success as the products change monthly pending what’s on trend.

The Brand Mark we subsequently developed as a kit of parts. This allows for the needed flexibility across different pack formats whilst still retaining the essence of vibrancy, accessiblity, fun, youthful and natural…but still elegant.

Jam&Co created a suite of fonts & colours which will allow for a large range of diverse products & looks whilst still clearly belonging to the same family.