Cleaver's
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Cleaver's

Arcadian Natural Meat Company approached Jam&Co to update the Cleaver’s brand after realising that an opportunity existed to capitalise on simpler labelling for consumers. Consumers felt confused about the differences between Organic & Free Range beef products which only deterred them from purchasing meat that wasn’t labelled clearly.

 

Given this insight Jam&Co created a labelling system that has an honest kind of simplicity reflecting the traditional heritage of butchers signs. The new designs give clarity between Organic & Free Range products to help consumers make more informed choices about clean and humanely produced meat.  
Simplifying the choice for consumers
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