“A One Time Investment; A Lifespan of Eight Years On Shelf.”

Bazaar, Breads of the World


Brand Strategy
Brand Identity
Packaging Design
Photography
Food Styling


Bazaar Breads wanted to capitalise on growth in their market by increasing visibility in-store and providing interesting alternatives to everyday meals.

There were several challenges that needed to be overcome when designing the packaging:

 

  • Retaining the heritage of the existing Bazaar Breads brand identity but still developing it into a modern & sophisticated brand
  • Educating consumers on how to use these breads at a time when these breads were not mainstream
  • Creating a strong family across the range of Bazaar breads that would standout on shelf

There were several challenges that needed to be overcome when designing the packaging:

 

  • Retaining the heritage of the existing Bazaar Breads brand identity but still developing it into a modern & sophisticated brand
  • Educating consumers on how to use these breads at a time when these breads were not mainstream
  • Creating a strong family across the range of Bazaar breads that would standout on shelf

YEARS ON-SHELF

 

 

Creating Shelf Stand-Out 

 

The resultant designs answered all of these challenges. Standout on shelf was created utilising a black panel, when these designs were launched black was not being used at all in the market.

The modern deli style pack created a sense of perceived quality as well as providing effective blocking on shelf. The Bazaar Breads brand heritage was retained through it’s recognisable logo which we refined and positioned in a prominent position on the packs.

 

 

 

 

 

 

 Creating Shelf Stand-Out 

The resultant designs answered all of these challenges. Standout on shelf was created utilising a black panel, when these designs were launched black was not being used at all in the market.

The modern deli style pack created a sense of perceived quality as well as providing effective blocking on shelf. The Bazaar Breads brand heritage was retained through it’s recognisable logo which we refined and positioned in a prominent position on the packs.

 

 

Standing the test of time with designs being on-shelf from 2006 – 2014. Bazaar’s Breads pack designs had a lifespan of 8 years on shelf.. Not bad for a one time investment!