“Your brand is what people say about you when you aren’t in the room.”
– Jeff Bezos –
It doesn’t matter if it’s brand creation, brand rejuvenation or brand extension… It doesn’t matter if you’re Australia’s favourite bread, a global corporation or just an everyday person with a great idea. We know we can help you… because we believe in the power of good, consistent branding.
Logos, corporate brochures, websites, business cards, PowerPoint templates or product packaging… it doesn’t matter what it is, everything your brand touches needs to be consistent with your brand message. If it’s not, you’re doing your brand a disservice.
For all of these elements to be consistent you need to understand what the soul of your brand is. What’s the one thing you believe in and stand for above everything else? What’s your brand essence? Is this unique to you? Are you portraying this one, significant thing across all of your brand touchpoints?
Packaging design is at its most powerful when it’s combined with smart thinking.
Every brand, every client, every job is unique and the process used must be… unique to you.