The most successful packaging designs have a “secret sauce”

    The most successful packaging designs have a "secret sauce" that cast a magic spell over the consumer at the shelf. The imperative to go deeper and discover the "secret sauce" - Discover the magic.   Too many marketers underestimate the task at hand to gain their...

Be Bold

In a visually saturated marketplace your brand needs to stand BOLD to grab and hold the consumer’s attention. The difference between boldness and recklessness is an understanding that boldness works when based on authentic insights.

Packaging Design: The e-commerce difference

The e-commerce difference Guest Post: SARAH KNEEBONE - Research and Marketing Executive PLAY Market Research E-commerce has shifted the way that people shop and overhauled the customer journeys we once knew so well. Packaging is just one touch point in this journey...

Favourite Design Award – November 15, 2017 Jam&Co

Jam&Co wins favourite design of the day award - 15 November 2017 Since 2013 the French agency Arôme co-produces and propels the platform Favorite Design Award whose objective is to promote the design by putting forward every day a new creation with a large...

You too can make ‘dry’ the new fresh

How can you make dry the new fresh? The rise and rise of “Fresh” “We’ve actually seen a 55% increase in the number of food and drink launches in Australia with an ‘On the Go’ claim between 2012 and 2016“. Justin Nell (Mintel) on Australian food trends for 2017. Fresh...

12 consumer assumptions Brand Marketers must make 

About 2 weeks ago, renown sales training expert Jill Konrath posted "17 sales assumptions and why making them helps you win more deals. Faster. With less competition." This blog has adapted her list to suit Brand marketers. It reduces Konrath's list down to the 12...

7 ways to ensure employees become brand ambassadors

7 ways to ensure employees become brand ambassadors When it comes to building and maintaining your brand, you want your employees to become brand ambassadors. All of your employees, (and not just those whose job involves marketing),can be your biggest cheerleaders.......