[SlideShare] 2 critical strategic elements required for designing successful packaging

Designing packaging with the end in mind In this [SlideShare] you'll discover the 2 critical strategic elements essential for designing successful packaging. Brand marketers are always looking for a competitive edge allowing them to get the jump on their competitors...
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Be Bold

In a visually saturated marketplace your brand needs to stand BOLD to grab and hold the consumer’s attention. The difference between boldness and recklessness is an understanding that boldness works when based on authentic insights.

6 of the most common branding blunders to avoid

Common branding blunders To avoid the most common branding blunders and help you to navigate the ongoing challenging process of building and sustaining your brand for your company, Hubspot put together a terrific and simple, easy to read blog post where they listed 6...

The Kotler 3 WOW characteristics for your packaging design

The Kotler’s 3 characteristics of  WOW for your packaging design must be built in to your design to attract and keep customers. According to marketing sage Philip Kotler in his latest marketing book Marketing 4.0 – (written with and published in December last...

So what’s natural and what’s not?

Today’s conscious consumer is confused. With so many claims of “natural” and no enforceable food standards regulating the use of the term, “natural ”, how do consumers know what’s natural and what’s not? Pushing against the system The 1960s counterculture inspired the...

Designing Packaging with the end in mind

Strategy – designing with the end in mind In this step all departments of the agency are involved to ensure that we are always designing with the end in mind. The process and relevant forms are detailed below: Initial Internal Briefing. An internal project meeting...

PKN article – Whats on trend for 2017?

PKN’s Deputy Editor approached Jam&Co and 5 other top design agency executives for a PKN article – What’s on trend for 2017?  The interviewees were asked to break down what we believe are the key packaging design trends for 2017. You can access the entire PKN News...

What really ends up in the basket – Needs vs. wants

Needs vs. wants: what ends up in the basket One of the big questions brand and retail marketers want to know is…”What really ends up in the basket and why did they choose that one?” Even when considering the most careful planner, According to AC Neilson, every...

Packaging…the consumers “moment of truth” at the shelf

Consumers “moment of truth” at the shelf, the 3 – 7 seconds to buy or not? FMCG Companies call the moment of split decision making , the consumers “moment of truth” at the shelf. At the “moment of truth,” Brand marketers only have three to seven seconds in which to...

Non GMO Logo designed by Jam&Co for Australian Organic Group

In August 2016, the Australian Organic Group launched it’s own Non- GMO standard for the domestic and international market. The Non GMO Logo was designed by Jam&Co for Australian Organic Group. The AOG  entrusted Jam&Co with this assignment because of our deep...