Packaging Design: The e-commerce difference

The e-commerce difference Guest Post: SARAH KNEEBONE - Research and Marketing Executive PLAY Market Research E-commerce has shifted the way that people shop and overhauled the customer journeys we once knew so well. Packaging is just one touch point in this journey...
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Be Bold

In a visually saturated marketplace your brand needs to stand BOLD to grab and hold the consumer’s attention. The difference between boldness and recklessness is an understanding that boldness works when based on authentic insights.

Using packaging design to talk your consumer, not at them

Are you talking at rather than talking to your customers? Over the last decade, marketing has been a decidedly one-way affair. There's been a mad scramble to grab at the consumer's’ attention. Brand marketers have over used this means of communication. They have used...

Packaging design creating “authenticity”- Wholefood.me

Jam & Co recently completed a project with a subscription-based wholefoods snack box company. The Wholefood.Me snack box is centered around the beauty of eating wholefoods, with a focus on providing busy individuals with "convenient, healthy, nourishing, and tasty...

[SlideShare] The high cost of skimpy packaging design

Like most things in life, there is no such thing as a free lunch. Nor can you skimp on your packaging design costs without it costing you where it counts most …At the shelf! There is a high cost of skimpy packaging design. Skimpy packaging design   In today’s...

15 telltale signs your packaging needs to be reinvigorated

Here are 15 clear telltale signs that determine whether your packaging needs to be reinvigorated. To identify whether changing your packaging is necessary or not, (at a minimum) you’ll need to ask yourself the following questions: What are the most...

[SlideShare] Packaging a powerful marketing tool

Packaging is a powerful marketing tool. Packaging as a marketing tool – Why this is important! from isegail   Packaging is a powerful marketing tool. In today’s highly competitive retail space, it’s arguably the most important tool in the brand marketer's...

[SlideShare] Personalizing packaging to create WOW

Included in this post is the [SlideShare] “Personalizing packaging to create WOW ” of the original blog post. Personalizing packaging to create WOW   When you only have between 3 and 7 seconds to grab your targeted customer’s attention, the big question is how do...