PKN article: Packaging design for FMCG vs hardware: What’s the difference?

PKN Article - PKN Hardware [Infographic]:Packaging design for FMCG vs hardware: What's the difference? On the 3rd of October 2017 PKN online packaging magazine published this article describing the differences between designing packaging for FMCG versus designing...
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Be Bold

In a visually saturated marketplace your brand needs to stand BOLD to grab and hold the consumer’s attention. The difference between boldness and recklessness is an understanding that boldness works when based on authentic insights.

Copycats and private labels are killing your brand

How to avoid copycat brands and private labels from killing your brand On the August 11, 2017 Inside FMCG Magazine printed our article entitled "How to avoid copycats and private labels from killing your brand" IBISWorld suggests private-label products make up around...

[SlideShare]Building UI, UX and EC into packaging design

Building UX, UI and EC into packaging on the supermarket shelf. How do you consistently generate sales from the retail shelf today and into the future? You do this by ensuring you building UI, UX and EC into your packaging design. This [Slide Share] will explain how....

60% of packaging recalls are caused by human error.

According to Esko’s market research more than 60% of product recalls are caused by human error. Packaging design is a demanding and technically complicated process which encompasses graphics, fonts, artwork layer, cut-lines, folds, scan, orientations, text, images,...

Using packaging design to talk your consumer, not at them

Are you talking at rather than talking to your customers? Over the last decade, marketing has been a decidedly one-way affair. There's been a mad scramble to grab at the consumer's’ attention. Brand marketers have over used this means of communication. They have used...

Packaging design creating “authenticity”- Wholefood.me

Jam & Co recently completed a project with a subscription-based wholefoods snack box company. The Wholefood.Me snack box is centered around the beauty of eating wholefoods, with a focus on providing busy individuals with "convenient, healthy, nourishing, and tasty...