[SlideShare] 2 critical strategic elements required for designing successful packaging

Designing packaging with the end in mind In this [SlideShare] you'll discover the 2 critical strategic elements essential for designing successful packaging. Brand marketers are always looking for a competitive edge allowing them to get the jump on their competitors...
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Be Bold

In a visually saturated marketplace your brand needs to stand BOLD to grab and hold the consumer’s attention. The difference between boldness and recklessness is an understanding that boldness works when based on authentic insights.

Science Behind Packaging [Infographic]

There’s a science behind packaging which this [Infographic] will demonstrate Packaging is a huge part of any product. Packaging ultimately serves two main jobs – it’s first job is to effectively market the product being sold and it’s second is to efficiently contain...

[SlideShare] Purple Cow Packaging Design

Brand marketers need purple cow packaging design on the supermarket shelf. Do you have a purple cow on the retail shelf? Purple cow packaging design from isegail   We know that it’s Marketing’s job to get customers TO THE SHELF, we also know that it’s packaging’s...

[SlideShare] How much should you pay for packaging design?

At Jam&Co one of the most frequently asked questions that we get asked is “how much should I pay for packaging design?” This is a difficult question to answer directly mainly because there are so many variables that impact the price. Below is a [SlideShare]...

[SlideShare]Creating surprise packaging that sells

Creating surprise packaging that sells from isegail Designing surprise into your product packaging to create a WOW!  As consumers, when we get far more than we ever expected…that becomes a WOW surprise moment. “How good is that!” Surprise or “WOW!”packaging sells. A...

Surprise packaging sells

Surprise must be designed into your pack to create a WOW! Surprise packaging sells! When one’s expectations are blown away and we get much, much more than we ever expected…that becomes a WOW moment. Surprise packaging sells. In an ideal world, if the pack design can...

[Slideshare] 7 step packaging design process

The 7 step packaging design process from isegail 7 Step packaging design process [SlideShare] (CLICK THE LINK ABOVE) This SlideShare deck is based on the earlier post of the 7 Step Packaging Design Process.   Today’s retail environment is like a boxing ring where...

7 step packaging design process

The 7 step packaging design process required to make your packaging your unique sales platform For your product packaging to become your unique selling platform, your design must capture your target audience attention and inspire them to engage with and ultimately buy...

Jam&Co designs Taubmans sample pots just launched

Sample pots just launched Recently Jam&Co designed Taubmans sample pots which just launched recently.  So why the need for a sample pot? Imagine your’e over at a friends newly painted home and you see a colour paint that you absolutely fall in love with. Imagine...

The pro’s & con’s of taking design in-house – Part 2

This is the second article in the series ” The danger of taking design in-house – pro’s & con’s. In part 1 we looked at what design really is and all that goes into it and the disconnection between designers and non- designers. in this article we’ll cover the...

The danger of taking design in-house-Part 1

What’s the danger of taking your design in-house? What are the pro’s and cons, the dangers of taking your packaging design, or any commercial design in-house? “Why pay a design agency the big bucks when you can take it in-house and save thousands?” a marketer may ask....