Aristotle’s lessons in Packaging design – 312 BC

  Yes, indeed all the way back 2300 years ago, Aristotle's lessons in packaging design and persuasion are just as relevant today as they were back then. It turns out that the ancient Greek philosopher and scientist, Aristotle was an expert on the subject of influence,...

Be Bold

In a visually saturated marketplace your brand needs to stand BOLD to grab and hold the consumer’s attention. The difference between boldness and recklessness is an understanding that boldness works when based on authentic insights.

4 Best Practices for Optimising Packaging for E-Commerce

Whilst there are many strategies one can apply to optimise your product packaging for the e Commerce product sales environment, this article will discuss the4 Best Practices for Optimising Packaging for E-Commerce. These are the best practices which must be taken into...

Packaging Design: The e-commerce difference

The e-commerce difference Guest Post: SARAH KNEEBONE - Research and Marketing Executive PLAY Market Research E-commerce has shifted the way that people shop and overhauled the customer journeys we once knew so well. Packaging is just one touch point in this journey...

Favourite Design Award – November 15, 2017 Jam&Co

Jam&Co wins favourite design of the day award - 15 November 2017 Since 2013 the French agency Arôme co-produces and propels the platform Favorite Design Award whose objective is to promote the design by putting forward every day a new creation with a large...

SLIDE-SHARE: Making dry the new fresh

Slide Share -"Dry" is the new fresh https://www.slideshare.net/ianseegs/packaging-design-dry-is-the-new-fresh This 83 Slide Share deck  looks at how brand marketers can capitalise on the growth and demand of "Fresh" and "On the go" food with their ambient or dry...

FMCG Magazine article: Making dry the new fresh

You too can make ‘dry’ the new fresh - FMCG Mag article. On the 2 November 2017,  FMCG magazine published the article written by Jam&Co on why "dry" or ambient food is the new fresh.  The key elements of the article, which can be read in it's entirety HERE, are listed...

You too can make ‘dry’ the new fresh

How can you make dry the new fresh? The rise and rise of “Fresh” “We’ve actually seen a 55% increase in the number of food and drink launches in Australia with an ‘On the Go’ claim between 2012 and 2016“. Justin Nell (Mintel) on Australian food trends for 2017. Fresh...

2 words making the difference to packaging design performance

There are 2 words that make all the difference to how your packaging design performs on-shelf and we get them mixed up all the time. One of these words delivers stellar results on shelf and the other produces somewhat meh results. The 2 words that make the difference...

12 consumer assumptions Brand Marketers must make 

About 2 weeks ago, renown sales training expert Jill Konrath posted "17 sales assumptions and why making them helps you win more deals. Faster. With less competition." This blog has adapted her list to suit Brand marketers. It reduces Konrath's list down to the 12...