Packaging first – Moving customers enough to buy in a sea of me too

  Creating packaging to move customers enough to buy your product means you have to put packaging first. COGS under pressure - Packaging just an afterthought Constant Procurement pressure on COGS(Cost Of Goods Sold) reduction means that your number one salesperson,...

Be Bold

In a visually saturated marketplace your brand needs to stand BOLD to grab and hold the consumer’s attention. The difference between boldness and recklessness is an understanding that boldness works when based on authentic insights.

3 questions every package design must answer to make the sale

  There are 3 questions every package design must answer to make the sale. Regardless of how stunning gorgeous and new your product pack is… or on what platform it’s sold on, regardless of what the product is, or how your price-point compares with your competition…...

What will influence consumers choices in 2018

So, what will influence consumers choices in 2018? Consumers want to be grabbed and affected emotionally more than ever before. They don't just want to buy, they want to experience! This article focuses on the 3 WOWs that will impact and influence consumer choices in...

10 minute quiz telling you how much your packaging design will cost

  Because there is such a huge variation in packaging design costs, complete this free and quick 10 minute quiz with 20 critical questions you need to answer that will help you to decode and determine how much to invest in your packaging design. NO email details...

Santa Claus Teaches Branding and Packaging Design Lessons

Santa Claus teaches 12 branding and packaging lessons. YES! Santa “gets” marketing!  Whilst there are probably many more marketing lessons we can learn from Santa, here are just a quick 12 branding and packaging design lessons we have adapted for Jam&Co.All I Really...

The undetected grocery disruption technology in 2018

The biggest disruptive technology for grocery in 2018 The grocery sector set for massive disruption technology in 2018.There is an unseen (by most), technology disruptor that is set to impact how consumers grocery shop in a big way in 2018 and beyond.Sometimes a...