[SlideShare]Building UI, UX and EC into packaging design

Building UX, UI and EC into packaging on the supermarket shelf. How do you consistently generate sales from the retail shelf today and into the future? You do this by ensuring you building UI, UX and EC into your packaging design. This [Slide Share] will explain how....
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Be Bold

In a visually saturated marketplace your brand needs to stand BOLD to grab and hold the consumer’s attention. The difference between boldness and recklessness is an understanding that boldness works when based on authentic insights.

[SlideShare] Packaging a powerful marketing tool

Packaging is a powerful marketing tool. Packaging as a marketing tool – Why this is important! from isegail   Packaging is a powerful marketing tool. In today’s highly competitive retail space, it’s arguably the most important tool in the brand marketer's...

[SlideShare] Personalizing packaging to create WOW

Included in this post is the [SlideShare] “Personalizing packaging to create WOW ” of the original blog post. Personalizing packaging to create WOW   When you only have between 3 and 7 seconds to grab your targeted customer’s attention, the big question is how do...

Personalizing to create WOW packaging

Why has personalizing packaging become such an important fact to sales success on the retail shelf? What is Personalization? Personalization of packaging is the process of tailoring product packaging design to individual target market or person’s name, characteristics...

Jam&Co featured in Packaging of the World.

Jam&Co featured in Packaging of the World. Packaging of the World which hand-picks packaging designs from around did a feature on “Spice Craft” branded and designed by Jam&Co, earlier this month (April). POTW has been inspiring millions since 2008 and is seen...

Science Behind Packaging [Infographic]

There’s a science behind packaging which this [Infographic] will demonstrate Packaging is a huge part of any product. Packaging ultimately serves two main jobs – it’s first job is to effectively market the product being sold and it’s second is to efficiently contain...

[SlideShare] Purple Cow Packaging Design

Brand marketers need purple cow packaging design on the supermarket shelf. Do you have a purple cow on the retail shelf? Purple cow packaging design from isegail   We know that it’s Marketing’s job to get customers TO THE SHELF, we also know that it’s packaging’s...

[SlideShare] How much should you pay for packaging design?

At Jam&Co one of the most frequently asked questions that we get asked is “how much should I pay for packaging design?” This is a difficult question to answer directly mainly because there are so many variables that impact the price. Below is a [SlideShare]...

[SlideShare]Creating surprise packaging that sells

Creating surprise packaging that sells from isegail Designing surprise into your product packaging to create a WOW!  As consumers, when we get far more than we ever expected…that becomes a WOW surprise moment. “How good is that!” Surprise or “WOW!”packaging sells. A...

Surprise packaging sells

Surprise must be designed into your pack to create a WOW! Surprise packaging sells! When one’s expectations are blown away and we get much, much more than we ever expected…that becomes a WOW moment. Surprise packaging sells. In an ideal world, if the pack design can...