Evolve is a priority just to stay ahead of the pack

  The fact is that with today's constantly changing FMCG retail landscape, to stay ahead of your competitors you have no option BUT to keep evolving.  You may recall that Mark Zuckerberg attempted to buy Snapchat for 3 billion dollars back in in November of 2013. His...

Be Bold

In a visually saturated marketplace your brand needs to stand BOLD to grab and hold the consumer’s attention. The difference between boldness and recklessness is an understanding that boldness works when based on authentic insights.

Hiring a Package Design Agency vs Freelance Packaging Designer?

  When is it preferable to hire a packaging design company vs a freelance packaging designer? Well, if you have a physical product that sells in-store at a supermarket, in your own shop, or from your e-commerce store, then you've most likely given this topic quite a...

10 Surprising Ways Brand Marketers Underestimate All it Takes to Attract Consumers at the Shelf

  There are at least 10 ways Brand Managers underestimate all it takes to attract consumers. Over the last 20 years of developing packaging designs and brands that sell on-shelf and online, it has taught us that there are at least 10 ways Brand Managers underestimate...

One of the most costly mistakes a Brand Manager can make

  There is a simple and profound marketing tool that most Brand Managers overlook. If a Brand Manager misses this fault in their packaging design or branding, the costs can be expensive and stressful.  For your product pack/sales presentation to be successful, it must...