Why Strategic Brand Evolution can’t fail

  When created and implemented effectively, a Strategic Brand Evolution can't fail. Why? Because a well put together Evolutionary Strategic Brand Plan is based on natural law. American political theorist and philosopher, Russell Kirk said, “Natural law is an...

Be Bold

In a visually saturated marketplace your branding & packaging design needs to stand BOLDLY to grab and hold the consumer’s attention. There’s difference between boldness and recklessness…this is the crucial understanding that boldness works when based on authentic insights.

The magic branding potion sought by every brand

  There is a magic branding potion sought out by every brand to distinguish them from the sea of "me too" and copy cat brands. The most successful brands have a secret ingredient that the ‘here today...gone tomorrow brands’ don"t. It's this unique branding ingredient...