Aristotle’s lessons in Packaging design – 312 BC

  Yes, indeed all the way back 2300 years ago, Aristotle's lessons in packaging design and persuasion are just as relevant today as they were back then. It turns out that the ancient Greek philosopher and scientist, Aristotle was an expert on the subject of influence,...

Be Bold

In a visually saturated marketplace your brand needs to stand BOLD to grab and hold the consumer’s attention. The difference between boldness and recklessness is an understanding that boldness works when based on authentic insights.

One of the most costly mistakes a Brand Manager can make

  There is a simple and profound marketing tool that most Brand Managers overlook. If a Brand Manager misses this fault in their packaging design or branding, the costs can be expensive and stressful. It all starts with consumers tastes evolving. How Consumers Tastes...

3 questions every package design must answer to make the sale

  There are 3 questions every package design must answer to make the sale. Regardless of how stunning gorgeous and new your product pack is… or on what platform it’s sold on, regardless of what the product is, or how your price-point compares with your competition…...

What will influence consumers choices in 2018

So, what will influence consumers choices in 2018? Consumers want to be grabbed and affected emotionally more than ever before. They don't just want to buy, they want to experience! This article focuses on the 3 WOWs that will impact and influence consumer choices in...

Santa Claus Teaches Branding and Packaging Design Lessons

Santa Claus teaches 12 branding and packaging lessons. YES! Santa “gets” marketing!  Whilst there are probably many more marketing lessons we can learn from Santa, here are just a quick 12 branding and packaging design lessons we have adapted for Jam&Co.All I Really...

7 tips for creating error-free packaging

This is a guest post on creating error-free packaging from our friend Marvin Magusara from GlobalVision (Automatic inspection and proof-reading software increasing both speed and reliability of quality control ). Producing error-free packaging is not easy Producing...

The undetected grocery disruption technology in 2018

The biggest disruptive technology for grocery in 2018 The grocery sector set for massive disruption technology in 2018.There is an unseen (by most), technology disruptor that is set to impact how consumers grocery shop in a big way in 2018 and beyond.Sometimes a...

Packaging as a marketing tool – why this is so important?

From my point of view, packaging is arguably the most important tool in the marketers shed. You heard right, you should be thinking of packaging as a marketing tool. Especially in an FMCG environment where consumers are becoming less and less brand loyal. To somewhat...