[Video] Eat well for less – Why some brands will still win.

  Channel 9's series "Eat Well For Less", in essence it asks a key question...Can consumers really tell the difference between a Home brand and a Branded product? The show basically showcases where families are currently spending their grocery money and where they can...

Be Bold

In a visually saturated marketplace your brand needs to stand BOLD to grab and hold the consumer’s attention. The difference between boldness and recklessness is an understanding that boldness works when based on authentic insights.

Hiring a Package Design Agency vs Freelance Packaging Designer?

  When is it preferable to hire a package design company vs a freelance packaging designer? Well, if you have a physical product that sells in-store at a supermarket, in your own shop, or from your e-commerce store, then you've most likely given this topic quite a lot...

10 Surprising Ways Brand Marketers Underestimate All it Takes to Attract Consumers at the Shelf

  There are at least 10 ways Brand Managers underestimate all it takes to attract consumers. Over the last 20 years of developing packaging designs and brands that sell on-shelf and online, it has taught us that there are at least 10 ways Brand Managers underestimate...