Home improvement packaging design is different to FMCG [Infographic]

Home improvement packaging design is very different to designing packaging for the FMCG marketplace. This Home improvement packaging design [Infographic] will highlight the key differences. The purpose of this quick and easy reference [Infographic] is to simply and...
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Be Bold

In a visually saturated marketplace your brand needs to stand BOLD to grab and hold the consumer’s attention. The difference between boldness and recklessness is an understanding that boldness works when based on authentic insights.

7 ways to ensure employees become brand ambassadors

7 ways to ensure employees become brand ambassadors When it comes to building and maintaining your brand, you want your employees to become brand ambassadors. All of your employees, (and not just those whose job involves marketing),can be your biggest cheerleaders.......

3 key words required to achieve packaging success on shelf

There are 3 key words every brand marketer must stamp indelibly into their brains if they want to achieve packaging success on shelf The 3 key words brand marketers must brand indelibly into their brains are: Relevance Credibility Value. Achieving packaging success on...

Country of origin packaging design

“Country of Origin” - Do you know where your food comes from? Now more than ever Australian consumers are taking a real interest in knowing where their food is coming from. Today’s savvy and informed consumers are more aware of food products beyond their nutritional...

Escaping the commodity box on shelf

Do your products need to escape the Commodity Box Seriously….Are you being perceived by customers as merely a commodity on shelf? If so you need to figure out how to escape the commodity box your product/brand has fallen into. To free your product/brand from the...

[Infographic] Where has all the brand loyalty gone?

Only 23% of customers are still brand loyal-[Infographic]-Where has all the brand loyalty gone? According to a B&T post on the 28th of  August, only 23% of customers are loyal. The study by Rave Reviews (US study)and subsequent [Infographic]-Where has...

Copycats and private labels are killing your brand

How to avoid copycat brands and private labels from killing your brand On the August 11, 2017 Inside FMCG Magazine printed our article entitled "How to avoid copycats and private labels from killing your brand" IBISWorld suggests private-label products make up around...

[SlideShare]Building UI, UX and EC into packaging design

Building UX, UI and EC into packaging on the supermarket shelf. How do you consistently generate sales from the retail shelf today and into the future? You do this by ensuring you building UI, UX and EC into your packaging design. This [Slide Share] will explain how....

60% of packaging recalls are caused by human error.

According to Esko’s market research more than 60% of product recalls are caused by human error. Packaging design is a demanding and technically complicated process which encompasses graphics, fonts, artwork layer, cut-lines, folds, scan, orientations, text, images,...