Santa Claus Teaches Branding and Packaging Design Lessons

Santa Claus teaches 12 branding and packaging lessons. YES! Santa “gets” marketing!  Whilst there are probably many more marketing lessons we can learn from Santa, here are just a quick 12 branding and packaging design lessons we have adapted for Jam&Co.All I...
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Be Bold

In a visually saturated marketplace your brand needs to stand BOLD to grab and hold the consumer’s attention. The difference between boldness and recklessness is an understanding that boldness works when based on authentic insights.

7 tips for creating error-free packaging

This is a guest post on creating error-free packaging from our friend Marvin Magusara from GlobalVision (Automatic inspection and proof-reading software increasing both speed and reliability of quality control ). Producing error-free packaging is not easy Producing...

The undetected grocery disruption technology in 2018

The biggest disruptive technology for grocery in 2018 The grocery sector set for massive disruption technology in 2018.There is an unseen (by most), technology disruptor that is set to impact how consumers grocery shop in a big way in 2018 and beyond.Sometimes a...

Packaging as a marketing tool – why this is so important?

From my point of view, packaging is arguably the most important tool in the marketers shed. You heard right, you should be thinking of packaging as a marketing tool. Especially in an FMCG environment where consumers are becoming less and less brand loyal. To somewhat...

4 Best Practices for Optimising Packaging for E-Commerce

Whilst there are many strategies one can apply to optimise your product packaging for the e Commerce product sales environment, this article will discuss the4 Best Practices for Optimising Packaging for E-Commerce. These are the best practices which must be taken into...

Packaging Design: The e-commerce difference

The e-commerce difference Guest Post: SARAH KNEEBONE - Research and Marketing Executive PLAY Market Research E-commerce has shifted the way that people shop and overhauled the customer journeys we once knew so well. Packaging is just one touch point in this journey...

Favourite Design Award – November 15, 2017 Jam&Co

Jam&Co wins favourite design of the day award - 15 November 2017 Since 2013 the French agency Arôme co-produces and propels the platform Favorite Design Award whose objective is to promote the design by putting forward every day a new creation with a large...

SLIDE-SHARE: Making dry the new fresh

Slide Share -"Dry" is the new fresh https://www.slideshare.net/ianseegs/packaging-design-dry-is-the-new-fresh This 83 Slide Share deck  looks at how brand marketers can capitalise on the growth and demand of "Fresh" and "On the go" food with their ambient or dry...