PKN article: Packaging design for FMCG vs hardware: What’s the difference?

PKN Article - PKN Hardware [Infographic]:Packaging design for FMCG vs hardware: What's the difference? On the 3rd of October 2017 PKN online packaging magazine published this article describing the differences between designing packaging for FMCG versus designing...
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Be Bold

In a visually saturated marketplace your brand needs to stand BOLD to grab and hold the consumer’s attention. The difference between boldness and recklessness is an understanding that boldness works when based on authentic insights.

2 words making the difference to packaging design performance

There are 2 words that make all the difference to how your packaging design performs on-shelf and we get them mixed up all the time. One of these words delivers stellar results on shelf and the other produces somewhat meh results. The 2 words that make the difference...

12 consumer assumptions Brand Marketers must make 

About 2 weeks ago, renown sales training expert Jill Konrath posted "17 sales assumptions and why making them helps you win more deals. Faster. With less competition." This blog has adapted her list to suit Brand marketers. It reduces Konrath's list down to the 12...

7 ways to ensure employees become brand ambassadors

7 ways to ensure employees become brand ambassadors When it comes to building and maintaining your brand, you want your employees to become brand ambassadors. All of your employees, (and not just those whose job involves marketing),can be your biggest cheerleaders.......

3 key words required to achieve packaging success on shelf

There are 3 key words every brand marketer must stamp indelibly into their brains if they want to achieve packaging success on shelf The 3 key words brand marketers must brand indelibly into their brains are: Relevance Credibility Value. Achieving packaging success on...

Country of origin packaging design

“Country of Origin” - Do you know where your food comes from? Now more than ever Australian consumers are taking a real interest in knowing where their food is coming from. Today’s savvy and informed consumers are more aware of food products beyond their nutritional...

Escaping the commodity box on shelf

Do your products need to escape the Commodity Box Seriously….Are you being perceived by customers as merely a commodity on shelf? If so you need to figure out how to escape the commodity box your product/brand has fallen into. To free your product/brand from the...

[Infographic] Where has all the brand loyalty gone?

Only 23% of customers are still brand loyal-[Infographic]-Where has all the brand loyalty gone? According to a B&T post on the 28th of  August, only 23% of customers are loyal. The study by Rave Reviews (US study)and subsequent [Infographic]-Where has...