Packaging as a marketing tool – why this is so important?

From my point of view, packaging is arguably the most important tool in the marketers shed. You heard right, you should be thinking of packaging as a marketing tool. Especially in an FMCG environment where consumers are becoming less and less brand loyal. To somewhat...
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Be Bold

In a visually saturated marketplace your brand needs to stand BOLD to grab and hold the consumer’s attention. The difference between boldness and recklessness is an understanding that boldness works when based on authentic insights.

4 Best Practices for Optimising Packaging for E-Commerce

Whilst there are many strategies one can apply to optimise your product packaging for the e Commerce product sales environment, this article will discuss the4 Best Practices for Optimising Packaging for E-Commerce. These are the best practices which must be taken into...

Packaging Design: The e-commerce difference

The e-commerce difference Guest Post: SARAH KNEEBONE - Research and Marketing Executive PLAY Market Research E-commerce has shifted the way that people shop and overhauled the customer journeys we once knew so well. Packaging is just one touch point in this journey...

Favourite Design Award – November 15, 2017 Jam&Co

Jam&Co wins favourite design of the day award - 15 November 2017 Since 2013 the French agency Arôme co-produces and propels the platform Favorite Design Award whose objective is to promote the design by putting forward every day a new creation with a large...

SLIDE-SHARE: Making dry the new fresh

Slide Share -"Dry" is the new fresh https://www.slideshare.net/ianseegs/packaging-design-dry-is-the-new-fresh This 83 Slide Share deck  looks at how brand marketers can capitalise on the growth and demand of "Fresh" and "On the go" food with their ambient or dry...

FMCG Magazine article: Making dry the new fresh

You too can make ‘dry’ the new fresh - FMCG Mag article. On the 2 November 2017,  FMCG magazine published the article written by Jam&Co on why "dry" or ambient food is the new fresh.  The key elements of the article, which can be read in it's entirety HERE, are...

You too can make ‘dry’ the new fresh

How can you make dry the new fresh? The rise and rise of “Fresh” “We’ve actually seen a 55% increase in the number of food and drink launches in Australia with an ‘On the Go’ claim between 2012 and 2016“. Justin Nell (Mintel) on Australian food trends for 2017. Fresh...