[SlideShare] 2 critical strategic elements required for designing successful packaging

Designing packaging with the end in mind In this [SlideShare] you'll discover the 2 critical strategic elements essential for designing successful packaging. Brand marketers are always looking for a competitive edge allowing them to get the jump on their competitors...
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Be Bold

In a visually saturated marketplace your brand needs to stand BOLD to grab and hold the consumer’s attention. The difference between boldness and recklessness is an understanding that boldness works when based on authentic insights.

Using packaging design to talk your consumer, not at them

Are you talking at rather than talking to your customers? Over the last decade, marketing has been a decidedly one-way affair. There's been a mad scramble to grab at the consumer's’ attention. Brand marketers have over used this means of communication. They have used...

Packaging design creating “authenticity”- Wholefood.me

Jam & Co recently completed a project with a subscription-based wholefoods snack box company. The Wholefood.Me snack box is centered around the beauty of eating wholefoods, with a focus on providing busy individuals with "convenient, healthy, nourishing, and tasty...

[SlideShare] The high cost of skimpy packaging design

Like most things in life, there is no such thing as a free lunch. Nor can you skimp on your packaging design costs without it costing you where it counts most …At the shelf! There is a high cost of skimpy packaging design. Skimpy packaging design   In today’s...

15 telltale signs your packaging needs to be reinvigorated

Here are 15 clear telltale signs that determine whether your packaging needs to be reinvigorated. To identify whether changing your packaging is necessary or not, (at a minimum) you’ll need to ask yourself the following questions: What are the most...

[SlideShare] Packaging a powerful marketing tool

Packaging is a powerful marketing tool. Packaging as a marketing tool – Why this is important! from isegail   Packaging is a powerful marketing tool. In today’s highly competitive retail space, it’s arguably the most important tool in the brand marketer's...

[SlideShare] Personalizing packaging to create WOW

Included in this post is the [SlideShare] “Personalizing packaging to create WOW ” of the original blog post. Personalizing packaging to create WOW   When you only have between 3 and 7 seconds to grab your targeted customer’s attention, the big question is how do...

Personalizing to create WOW packaging

Why has personalizing packaging become such an important fact to sales success on the retail shelf? What is Personalization? Personalization of packaging is the process of tailoring product packaging design to individual target market or person’s name, characteristics...

Jam&Co featured in Packaging of the World.

Jam&Co featured in Packaging of the World. Packaging of the World which hand-picks packaging designs from around did a feature on “Spice Craft” branded and designed by Jam&Co, earlier this month (April). POTW has been inspiring millions since 2008 and is seen...