Which of the 3 brains of the consumer do packaging designers appeal to most ?

Which of the 3 brains do we as consumers mainly use to buy with? Which of the 3 brains of the consumer do packaging designers appeal to most and more importantly how do we do it? It's been said, and well documented that emotions are also the main reason consumers are...

Be Bold

In a visually saturated marketplace your branding & packaging design needs to stand BOLDLY to grab and hold the consumer’s attention. There’s difference between boldness and recklessness…this is the crucial understanding that boldness works when based on authentic insights.

The Packaging Strategy Duel

When it comes to the packaging strategy duel there's a push and pull. Let’s see how packaging is impacted when a reactive strategy comes up against a proactive one. Proactive When it comes to the packaging strategy duel, a proactive packaging strategy is one that is...

How brands can combat private label products

  There are many lessons that private label products can teach brands, providing those brands are willing to sit up and take notice. When studied upfront and closely one can easily find a number of ways brands can combat these private label products. It used to be ......