[SlideShare]Building UI, UX and EC into packaging design

Building UX, UI and EC into packaging on the supermarket shelf. How do you consistently generate sales from the retail shelf today and into the future? You do this by ensuring you building UI, UX and EC into your packaging design. This [Slide Share] will explain how....
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Be Bold

In a visually saturated marketplace your brand needs to stand BOLD to grab and hold the consumer’s attention. The difference between boldness and recklessness is an understanding that boldness works when based on authentic insights.

60% of packaging recalls are caused by human error.

According to Esko’s market research more than 60% of product recalls are caused by human error. Packaging design is a demanding and technically complicated process which encompasses graphics, fonts, artwork layer, cut-lines, folds, scan, orientations, text, images,...

Using packaging design to talk your consumer, not at them

Are you talking at rather than talking to your customers? Over the last decade, marketing has been a decidedly one-way affair. There's been a mad scramble to grab at the consumer's’ attention. Brand marketers have over used this means of communication. They have used...

Packaging design creating “authenticity”- Wholefood.me

Jam & Co recently completed a project with a subscription-based wholefoods snack box company. The Wholefood.Me snack box is centered around the beauty of eating wholefoods, with a focus on providing busy individuals with "convenient, healthy, nourishing, and tasty...

[SlideShare] The high cost of skimpy packaging design

Like most things in life, there is no such thing as a free lunch. Nor can you skimp on your packaging design costs without it costing you where it counts most …At the shelf! There is a high cost of skimpy packaging design. Skimpy packaging design   In today’s...

15 telltale signs your packaging needs to be reinvigorated

Here are 15 clear telltale signs that determine whether your packaging needs to be reinvigorated. To identify whether changing your packaging is necessary or not, (at a minimum) you’ll need to ask yourself the following questions: What are the most...