Packaging as a marketing tool – why this is so important?

Packaging as a marketing tool – why this is so important?

From my point of view, packaging is arguably the most important tool in the marketers shed. You heard right, you should be thinking of packaging as a marketing tool. Especially in an FMCG environment where consumers are becoming less and less brand loyal. To somewhat...
4 Best Practices for Optimising Packaging for E-Commerce

4 Best Practices for Optimising Packaging for E-Commerce

Whilst there are many strategies one can apply to optimise your product packaging for the e Commerce product sales environment, this article will discuss the4 Best Practices for Optimising Packaging for E-Commerce. These are the best practices which must be taken into...