Aristotle’s lessons in Packaging design – 312 BC

Aristotle’s lessons in Packaging design – 312 BC

Yes, indeed all the way back 2300 years ago, Aristotle’s lessons in packaging design and persuasion are just as relevant today as they were back then. It turns out that the ancient Greek philosopher and scientist, Aristotle was an expert on the subject of...
One of the most costly mistakes a Brand Manager can make

One of the most costly mistakes a Brand Manager can make

There is a simple and profound marketing tool that most Brand Managers overlook. If a Brand Manager misses this fault in their packaging design or branding, the costs can be expensive and stressful. It all starts with consumers tastes evolving. How Consumers Tastes...
3 questions every package design must answer to make the sale

3 questions every package design must answer to make the sale

There are 3 questions every package design must answer to make the sale. Regardless of how stunning gorgeous and new your product pack is… or on what platform it’s sold on, regardless of what the product is, or how your price-point compares with your competition… your...
What will influence consumers choices in 2018

What will influence consumers choices in 2018

So, what will influence consumers choices in 2018? Consumers want to be grabbed and affected emotionally more than ever before. They don’t just want to buy, they want to experience! This article focuses on the 3 WOWs that will impact and influence consumer...