2 words making the difference to packaging design performance

2 words making the difference to packaging design performance

There are 2 words that make all the difference to how your packaging design performs on-shelf and we get them mixed up all the time. One of these words delivers stellar results on shelf and the other produces somewhat meh results. The 2 words that make the difference...
12 consumer assumptions Brand Marketers must make 

12 consumer assumptions Brand Marketers must make 

About 2 weeks ago, renown sales training expert Jill Konrath posted “17 sales assumptions and why making them helps you win more deals. Faster. With less competition.” This blog has adapted her list to suit Brand marketers. It reduces Konrath’s list...
7 ways to ensure employees become brand ambassadors

7 ways to ensure employees become brand ambassadors

7 ways to ensure employees become brand ambassadors When it comes to building and maintaining your brand, you want your employees to become brand ambassadors. All of your employees, (and not just those whose job involves marketing),can be your biggest...