PKN: Bear Naked Energy bars adapted by Jam&Co for Australian launch
PKN reports: US energy bar company launches Bear Naked in Australia with the help of Jam & Co.
Bear Naked Energy bars were adapted by Jam&Co for Australian FMCG market and launched into the supermarkets earlier this month
A US company approached Jam & Co to adapt their brand of energy bars, which were already well established in the US, for launch into the Australian FMCG snacking category. The company wanted Jam&Co’s packaging design experience in the “natural”/Organic packaging and branding area to help them adapt the energy bar for the Australian market.
Besides pack design we had to dseign to show value for money in a populated category where everyone sells single serve bars. We also had to create shelf standout in an area with limited shelf spacing
We at Jam&Co all got very punny whilst creating the adaptation and so that being said, we hope you find some time to take paws in your day to have a read through the PKN article below – no doubt you’ll find it beary interesting!
You can read how Jam&Co adapted the popular energy bar for the FMCG Aussie market. Find the complete article HERE