67 facts about online vs offline shopping you may not know [Infographic]
This article, will provide you with access to an INFOGRAPHIC which will show you 67 facts about online vs offline shopping you may not know. Whilst many of these facts may be information you may already know, At Jam&Co we seek to continually provide you with information and applications that maybe you are unaware of and how they will impact your marketing efforts.
Online vs offline shopping
Online shopping has in recent years become popular following the revolution of digital marketing. Many people nowadays (Millennials and Gen Xers) would prefer shopping online than actually going to a physical store. Considering its many benefits, it’s easy to understand the appeal.
As a result of this mass shopping disruption, 87% of retail brands have optimised their websites for mobile devices with purchasing capabilities to ease up the process. Many also provide free shipping to further entice consumers into buying products online.
However, there are still a large number of consumers who prefer the tactile nature of in-store shopping and the social experience bricks and mortar shopping offers. That being said, online shopping is growing three times (3X) faster than offline and here’s why:
Online vs offline shopping: Convenience
Wouldn’t you like to enjoy a cup of tea or watch TV while shopping at the same time? Online shopping offers you this. With online shopping one can easily switch stores or browse different products with just a simple click instead of travelling to another store.
Online vs offline shopping: To Shop 24/7
There is no time limit when it comes to online shopping. You can get to shop anytime no matter the time zone and with a wide range of products to select from. This is one of the reasons why it has become so popular, because you don’t have to wait for stores to open in order to purchase products.
Online vs offline shopping: Better Prices
To encourage online shopping, brands offer cheaper prices on their online stores as opposed to their physical ones. Do you like a good bargain? There are also discounts and products on offer all the time online, so if you wanted an item but couldn’t afford it in-store, you can purchase it at a cheaper price online. Additionally, it’s much easier to compare prices online than in a store, because you have access to a search engine.
Online vs offline shopping: Saves Time
Shopping online definitely offers you a faster way of purchasing products since all you have to do is type the product you are looking for in the search bar of brand’s site to find what you are looking for. Unlike shopping offline where you have to drive or walk to a store and then stroll through to find what you need if it’s even actually there.
There is no doubt that in-store shopping will always exist for those who prefer it, but with the growing appeal of everything digital, especially people’s attachment to their mobile devices, the growth and expansion of online shopping seems boundless.
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