[SlideShare] 4 critical pieces of the packaging design puzzle you can’t afford to neglect

by | Jun 13, 2017 | Blog

There are 4 critical pieces of the packaging design puzzle you can’t afford to neglect.

At a time when many consumers are actively screening out marketing messages, the surest place for brand marketers to make a bigger impact is at the point of  consumer consideration… at the retail shelf.
The fact is…by the time your consumer gets to the shelf …Your pack standing there is really your last opportunity to influence them before they decide to buy. Therefore…because your pack standing on the shelf is your final sales pitch you have to make it count.

Your package on shelf needs to do some serious heavy lifting

So yes, whilst packaging design alone doesn’t guarantee a successful retail product. Packaging design without strategy is like a car without fuel…It ain’t going anywhere!
Packaging design strategy must be focused around the 4 critical pieces of the packaging design puzzle.

Your package on shelf is your final “commercial” before they buy or not!

Your packaging is the critical ingredient required to sell the product from the retail shelf. The fact is…by the time your consumer gets to the shelf …Your pack standing there is really your last opportunity to influence them before they decide to buy and when you consider all you’ve invested to get your product to the shelf…. You really need it to deliver!

Packaging’s number-one responsibility is to get noticed.

Does your packaging blend in or does it stand out?

So yes, whilst packaging design alone doesn’t guarantee a successful retail product. Packaging design without strategy is like a car without fuel…It ain’t going anywhere!

Design strategy will ensure your pack accounts for what the shopper: • sees, • thinks and • reacts to… whilst shopping your category and to ensure it positively or negatively influences your shelf sales performance on a daily basis.

This [SlideShare] Presentation looks at the 4 critical pieces of the packaging design puzzle you can’t afford to neglect.

1.Attraction

2.Presentation

3.Conversion

4.Retention